Polio - its lastminute.com for Polio and we need to be inclusive and eradicate it now!
Martha Lane Fox the founder of lastminute.com and the UK govt lead on Digital Inclusion was at the Bill Gates Richard Dimbleby lecture that I attended on the invitation of the BBC, her blog gets the point across perfectly http://marthalanefoxblog.wordpress.com/2013/01/30/bills-big-and-brilliant-ambition/
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