Wednesday, November 09, 2011

10 Strategies For Building A Successful Social Business

I like this post in Forbes!

http://www.forbes.com/sites/ciocentral/2011/11/08/10-strategies-for-building-a-successful-social-business/

10 Strategies For Building A Successful Social Business

in summary:

#1: Replace Traditional Marketing with Content Marketing
#2: Recruit a Chief Social Evangelist
#3: Become Your Own Media Publisher
#4: Use Social Analytics to Drive Key Strategic Decisions
#5: Chief Marketing and Sales Officers will be Social or Become Obsolete
#6. Engage External Communities Formed Around Your Brand’s Value Proposition
#7. Invest in Social Media Training and Certification
#8. Deploy Social Platforms to Support Your Social Business Strategy
#9. Leverage Employees, Suppliers and Partners as Sources of Innovation
#10. Re-focus Human Resources on Human Experience

It will be interesting to see how this unfolds across large and small business!

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