Business Brief: Intangibles and CSR.

You may not want to dig into this if your heads down on operational stuff, b ut if you have the time to look further ahead this one is a good read!
http://www.resourcesaver.org/file/toolmanager/CustomO16C45F69094.pdf
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This shareholder perspective obscures the critical role of intangibles. It diverts attention from the fact that both the efficiency and the quantity of production depend increasingly on organizational variables—the specific ways in which human beings and technology are brought together to yield products and services. The traditional concept of capital makes it difficult to grasp that human beings and their networks of interrelations are, in fact, society’s principal means of wealth creation.
This observation is essentially the same observation that Adam Smith made over two centuries ago when he described labor as the ultimate source of wealth creation among nations. CSR practice strengthens and is strengthened by this recognition."