UK productivity - margin or jobs!!??

Interesting take on the on going confusion of UK productivity!

https://www.ft.com/content/7bbc54f0-0d96-11e7-a88c-50ba212dce4d

By this measure any business having to tighten its belt due to austerity, cuts and consumers holding back ie price pressures from supply:demand, means that without cutting headcount then productivity falls, to me thats a good thing, we need our staff and are prepared to pay the price to keep jobs!!