Hints and tips care of the FT: The keys to web selling

FT.com / Entrepreneurship - The keys to web selling

"..........
One avenue many e-commerce business owners do not think to tap, however, is the group of people that have already come to their company’s website, considered buying something but left before completing the transaction...............

One strategy is to email customers who fill a basket on the Glasses Direct website but leave without making a purchase, asking them whether they need any help. This alone has produced a 20 per cent increase in sales among that group."

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