Messages of doom don’t mean the end of the world

........"“Absolute honesty wins every time,”".........

FT.com / Business Life / Entrepreneurship - Messages of doom don’t mean the end of the world:

..........“The biggest mistake entrepreneurs tend to make is spending too much time on the factual content of their message and not enough time on the way they tell it,” he explains. “Often it’s the tone of the message that people will read the most into.”.......

........She admits that she underestimated the impact of the redundancies on the survivors. Owen stresses that she made deep enough cuts to ensure that she would not have to do it again in the foreseeable future, but admits that it is difficult to make people believe this.