Tuesday, March 24, 2009

Just a tick - business or Opera?!

When building your business and relationships with stakeholders of any kind, just remember AIDA:

Attention - you have got time, be that an investment or just a second or two to grab it.
Interest - what makes them carry on paying attention ?
Desire - offer something that they will want.
Action - draw them into taking some action.

Adapted from something that reminded me of the importance placed on this in previous corporate marketing life, thanks http://www.cogsales.com/ !!

Otherwise getting creative and artistic http://en.wikipedia.org/wiki/Aida


Post a Comment

<< Home